Content Strategy.
Copywriting in Baltimore, Maryland.
What is the difference between writing and copywriting? Can’t just anyone write an ad for your business? Not necessarily, and especially not if you want it to stand out. Copywriting is specifically business driven, and takes your wants and needs into consideration. Because of this, copywriting can help drive sales. A properly written piece of copy will help your ad piece stand out from the competition AND drive results back to your campaign. You’ll be able to track the success of your campaign, and see sales funneled in through our copywriting services.
If you want to make an effective brand strategy, copywriting is crucial. A brand and a company is so much more than its logo. Developing a clear tagline can also help to set the tone for your brand. Consider the Birdland tagline: “helping businesses take flight.” It brings up images of our name, Birdland, and also implies that we can help small businesses grow.
We specialize in copywriting services for Facebook Ads, Instagram Ads, LinkedIn Ads, Radio copy, developing a brand tagline, keyword copywriting for websites, copywriting for email campaigns, Google Ad Campaigns, Digital Display Campaigns, and marketing materials.
It has never been more important to send the best message possible across to existing and potential customers, and copywriting can do just that.
Content is king.
There are millions of social media accounts created every single day. While scrolling through social media posts, users make decisions on whether or not to stay on a page or keep scrolling within a matter of seconds. How will you guarantee that your brand stands out? By creating content that they’ll love and posts that they’ll want to read. Engaging content creates an impact and forms connections. Your followers will look forward to your posts and will want to hear what you have to say. If content can impact a users emotions that’s even better. Content strategy can empower your brand and will make it stand out from your competition. There may be another business who sells similar products, but a strong content strategy can help your business to stand out and new and existing customers will want to buy from your brand, thus increasing sales and ROI.
Who would have thought that an image of an autotech frolicking through a field of sunflowers would have such an impression on viewers. This image has made a huge impression among the brand’s followers though, and even our clients friends have commented on their feed, outside of social media.
Because Aspen Hill Exxon has such a loyal following of older customers, they wanted to convey to them that they are upkeeping with the current protocols for safe business during the pandemic. This photo was used on their social media to convey the message that they’re wearing masks and are keeping 6ft part. With all images, branding is everything. Their logo is prominently placed in the background.
In this photo, the shop owner of Aspen Hill Exxon is leaning over the hood of their shop truck. The logo is very clearly placed. This image was taken for use on their social media as well as for their new website.