Why your small business needs a brand strategy.
We can help you build the brand of your dreams.
Developing a clear and concise brand strategy will set you apart from your competitors and can help your customers not only to get to know you better, but also to recognize you from brands and companies similar to yours.
What is a brand strategy though? It can feel intimidating and confusing to develop a strategy, but the benefits are well worth it and we will help you every step of the way. Whether your small business is a mom and pop shop, a convenience store, a clothing line, or a construction and remodeling company, it is important to establish how you want new and existing customers to perceive you. That’s what building a brand strategy is all about.
Ask yourself the following questions. What do you want your brands Personality to be? Do you want it to come across as helpful, caring, or funny? What do you want your brands Voice to be? The Voice of the brand will determine how you communicate with new and existing customers. Finally, what do you want your content to be? Consider Personality and Voice when creating content on social media for your brand. Creative content will help to capture the attention of your followers and attract new ones to your brand.
Key Takeaways:
Brand strategy also determines how you will market your company and products.
A clear brand strategy will help you better communicate with your customers. If you can develop a consistent message, you will gain brand loyalty.
A clear vision can also help you and your employees. When speaking with one of our clients, he remarked that since developing a brand strategy, he and his employees have now begun to think of themselves not just as a company but as a brand too.
Finally, a strong presence will help to attract influencers who may want to promote and represent your brand, thus potentially increasing your customer base.
If you’re still unsure, Hubspot wrote a very helpful blog post to explain Brand Strategy further and why it’s essential to any marketing campaign and business plan.
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Client content.
The crew of Aspen Hill Exxon. This photo was taken for their new website and to also be used on social media. They have a very strong base of older customers, but wanted to also attract a younger audience. We developed content for them with that in mind.
We asked Aspen Hill Exxon how they wanted new and existing customers to perceive them. The shop owner explained how he wanted their page and content to make people happy and to feel good, and to make people feel comfortable in bringing their car in for repairs. Here we directed Dan to act as though he were a therapist asking a car that’s being worked on what is wrong with it.
The reveal of the new logo on the shop truck. This photo was taken (safely) while driving along beside Dan in his truck. This image was taken in order to be used on their website as well as for social media.