Why Every Small Business Should Update Their Google Business Profile Regularly
Hey there, readers! Today, we're diving into a topic that many small business owners might wonder about: the Google Business Profile (GBP). If you've ever looked up a store or a restaurant on Google, you've probably seen a box pop up on the right side of the screen. This box displays the business's name, hours of operation, reviews, photos, and more. That's the Google Business Profile in action!
So, what's the big deal about updating this profile?
Imagine you're hungry and want to grab a slice of pizza. You search for nearby pizza places on Google. You find one that looks good, but uh-oh, it says they close at 8 PM. It's 7:45 PM now! You'd probably think, "There's no way I can get there in time," and search for another place, right? But what if that pizza place actually changed their hours and now closes at 9 PM? They might lose a customer (you!) just because they didn’t update their information.
Here are some reasons why keeping your GBP up-to-date is super important for small businesses:
Customers Get the Right Info: As with the pizza example, people want to know when you're open, where you're located, and how to reach you. When you keep your GBP updated, you make it easy for customers to find accurate info. And when customers have the right info, they're more likely to visit your business.
Shows Off Your Best Side: We all love to take a peek at what to expect before we visit a place. Whether it's photos of tasty dishes or the cozy interiors of a bookstore, pictures can attract customers. Regularly updating your photos shows off any new products, events, or changes.
Reviews and Responses: People often leave reviews on Google, sharing their experiences. It's a great practice to respond to these reviews. It doesn't just show that business cares about feedback but also helps build trust. If someone had a not-so-great experience, your thoughtful response might convince them to give you another shot!
Promote Special Deals and Events: Got a summer sale or a special event coming up? Posting about it on your GBP can attract more people. It’s like putting up a big, bright sign in the online world!
Stay Ahead of the Competition: Many businesses might forget or not bother to update their profiles. By ensuring yours is always fresh and current, you'll have an edge. Customers might choose you over another business simply because they feel more informed and confident about what you offer.
Okay, I get it, but how often should I update?
There's no strict rule. But a good practice is to check it once a month. If there are changes in your operation hours, offerings, or anything else, update right away! Always ask yourself, "Is there anything new or different that my customers should know?"
In Conclusion
Think of your Google Business Profile like the front window of a store. If it's clean, up-to-date, and full of exciting things, people will want to come in. But if it's outdated or has wrong information, they might walk on by.
For all the small business owners out there, remember: The online world is vast, but your corner of it, your GBP, is precious real estate. Keep it shiny, keep it updated, and watch as it helps your business grow!
Are you a small business owner seeking digital marketing services in the Baltimore Metropolitan Area? Birdland Digital Marketing specializes in helping small businesses reach the right customers, and increase their internet footprint. We offer digital and social media marketing services, as well as marketing consultation courses geared at empowering you and your team.