Increase your SEO footprint and draw more attention to your website with this free tool from Google Business!
Posting to Google is a free tool that can help customers see your brand and products over your competition.
If you are a small business owner, have you included Google posts as part of your marketing plan? Google offers a free tool to business owners. With this tool, you can respond to customer messages and reviews, and post photos from your business. This can help your customers get to know your brand.
Google Posts for growing your small business.
How can you access this tool? If your business has a Gmail account, you can access certain Google tools, such as Google for Small Business, formerly Google My Business. As the owner, you will need to verify your business. Google will ask you to provide information about your business. Google will then mail you a verification code. Yes, as in physically mail you a code through the postal service. Once you have verified your business, you can start updating your customers and clients about all the goings-on of your business and brand.
Google Posts can give you the edge over your competition.
How does this give you an edge over your competition? In today’s world, it’s hard to add a face to your brand and company. Form a plan where your customers can see who you are as a company. This will help you gain their trust and a new customer.
Why Google Posts matter for your brand.
Customers want to know who they’re working with. A customer who is most likely to buy a product goes to Google to do research. A list of companies pops up whenever you’re searching. As a consumer, it can be hard to know who you can trust and whose services or products you should buy. According to a study by Sprout Social, customers are more likely to buy from a brand they know and trust. How is trust and brand recognition established?
Consider this, when you're looking through search results, do you buy from a brand with no footprint on the web or social? Customers want to buy from brands that appear active and engaged.
How else can posting to Google help grow your business? The Google Business suite lets you make posts for new offers, a post showing what's new, or lets you make an ad. Each time you post an update, you have the option to create a call-to-action. Let's say that you want your customers to visit your website, send you a message, or call you. Every post made on Google creates a free mini ad that can be seen across Google Search, Google Maps, and Waze. Your business has the potential to reach hundreds of potential customers at no added cost to you. The best part about this tool? You can actively track the analytics on every post you make. Google sends updates whenever your posts are viewed or clicked on.
Growing your brand doesn’t have to be expensive. If you want to see how posting to Google can help your small business grow, visit the small business suite on Google.